THE BEGINNING
WE STARTED THIS JOURNEY OVER A YEAR AGO AND RAN THROUGH SO MANY IDEAS, DESIGNS, PIECES, AND LOGOS. HERE IS A QUICK LOOK AT WHAT WE'VE DESIGNED OVER THIS FIRST YEAR.
INITIATION
THE FIRST T-SHIRT WAS A HUGE CHALLENGE IN EVERY SINGLE ASPECT. FROM WORKING OUT THE FIT, CREATING THE DESIGN, SETTING UP THIS WEBSITE, AND PROMOTION. BUT OVERALL WE WERE VERY HAPPY WITH HOW IT WENT.
THIS WHOLE DROP WAS A TRUE LEARNING EXPERIENCE FOR OUR WHOLE TEAM. FROM THE PHOTOSHOOT TO WORKING OUT SIZING, WE TRULY LEARNED A LOT. ASIDE FROM LEARNING, THE WORK FOR THIS PIECE WAS A LOT OF FUN AND IT WAS GREAT SEEING THE SUPPORT WE GOT FROM FRIENDS AND FAMILY.
THE FEELING OF UNLOCKING THE WEBSITE TO THE PUBLIC FOR THE FIRST TIME IS AN AMAZING FEELING THAT WE WILL UNFORTUNATELY NEVER BE ABLE TO GET BACK. BUT THAT IS THE BEAUTY OF DOING THINGS FOR THE FIRST TIME; IN 20 YEARS WE WILL STILL THINK BACK ABOUT THAT EXCITING, NERVOUS, AND ANXIOUS FEELING WE HAD WHEN RELEASING THIS PIECE.
FOREST NIGHT
EVEN THOUGH WE WERE ABLE TO LEARN A LOT FROM OUR FIRST DROP, THERE WERE STILL A LOT OF NEW CHALLENGES AND COMPLICATIONS. FROM NOT BEING HAPPY WITH THE FIRST SAMPLE TO DELIVERY DELAY, THIS DROP HAD IT ALL. BUT ONCE WE'VE BEAT THESE HURDLES, THERE WAS NOTHING STANDING BETWEEN OUR BELOVED CUSTOMERS AND THIS GREAT HOODIE.
THIS PHOTO SHOOTING REALLY WAS AN UPGRADE TO THE FIRST ONE. FROM SHOOTING AT 2 AM WITH EVERYBODY TIRED AND NOT EXACTLY KNOWING HOW WE WANT THESE PICTURES TO LOOK TO SHOOTING AT 6 PM WITH A REALLY GOOD VISION OF HOW THE PICTURES ARE SUPPOSED TO COME OUT AND A DEFINED LOOK. WE LEARNED AGAIN A LOT FROM THIS DROP. THE MOST IMPORTANT THING IS TO TO LEARN FROM YOUR MISTAKES AND AVOID THESE MISTAKES THE NEXT TIME YOUR WORKING ON SOMETHING.
ARCTIC BLUE
THIS SWEATER WAS A LOT OF FUN TO SHOOT. WE PICKED OUT TWO SEPARATE LOCATIONS. ONE WAS IN HANOVER IN THE EXHIBITION CENTER, AND THE OTHER ONE WAS IN AN IKEA. SHOOTING IN IKEA WAS VERY FUNNY BECAUSE OF THE REACTION OF OTHER PEOPLE.
THIS PRODUCT REALLY WAS ON ANOTHER LEVEL QUALITY- AND DESIGN-WISE. ALSO, FIT-WISE, WE REALLY NAILED THE SIZES ON THIS KNIT SWEATER. THE DESIGN IS THE PERFECT BLEND BETWEEN SIMPLE AND SPECIAL. CASUAL ENOUGH FOR EVERYDAY WEAR AND STILL SPECIAL ENOUGH TO WEAR ON A NIGHT OUT.
WE'RE LOOKING FORWARD TO DOING MORE KNITWEAR AND MIGHT EVEN GIVE YOU MULTIPLE COLOURWAYS IN THE FUTURE.
GRAFITTI PINK SHIRT
THIS DROP HAS BEEN IN OUR PIPELINE FOR A VERY LONG TIME, AND WE'VE HAD THE INITIAL SAMPLE IN MULTIPLE COLORS IN OUR WARDROBE FOR SO LONG. AT THIS POINT, IT'S JUST GREAT TO FINALLY BE ABLE TO SHOW EVERYBODY THESE AND MAKE THEM AVAILABLE FOR PURCHASE.
BECAUSE WE HAD A LONG TIME FROM OUR FIRST SAMPLE TO ACTUALLY HAVING THE FINAL STOCK AND HAVING MULTIPLE COLORS, IT WAS A LOT OF FUN FOR US TO NOT ONLY GET THE REACTION TO THE DESIGN BUT ALSO THE COLORS. THIS SHIRT WAS DEFINITELY OUR MOST WANTED PIECE FROM FRIENDS AND FAMILY.
IN ORDER TO NOT DISAPPOINT AT ALL, WE HAVE DECIDED TO SWITCH PRODUCTIONS AND USE AN EVEN MORE PREMIUM FABRIC. WE HOPE THAT YOU CAN SEE THE WORKMANSHIP AND THE LOVE THAT WAS PUT INTO THIS PIECE.
WE HOPE ONE DAY TO BE ABLE TO PROVIDE YOU WITH ALL THE COLORS WE'VE IMAGINED AND SATISFY EVERYBODY WHO HOPED FOR ANOTHER COLOR.
LASTLY WE WANT TO THANK EVERYBODY WHO HELPED US OUT WITH THIS DROP. FROM CREATIVE WORK TO EQUIPMENT AND EDITING. YOUR HELP IS GREATLY APRRECIATED.
